1300 977 099
Services
Legal marketing that knows the rules before the client explains them
Dezign Legal is the legal-marketing arm of Dezign Digital. Every service on this page is built for Australian law firms and nobody else. Our SEO playbook accounts for YMYL and E-E-A-T. Our Google Ads campaigns respect Google Restricted Industries policy and state-by-state Legal Profession Conduct advertising rules. Our websites ship with the compliance, trust, and conversion signals that convert a legal enquiry into a retained matter.
If your firm has ever worked with a generalist agency that needed a week to explain the difference between a solicitor and a barrister, you already know why specialisation matters.
Four capabilities, one retainer
Legal SEO
Organic growth for practice-area and location-specific searches. We target the queries that actually generate enquiries – “family lawyer Perth”, “personal injury solicitor Brisbane”, “wills and estate planning Melbourne” – and we build the technical, on-page, and authority signals Google needs to rank a legal site.
Legal Google Ads
High-intent Google Ads campaigns, structured at the practice-area level, with compliance-reviewed ad copy and purpose-built landing pages. We track every click to an actual enquiry and tune Smart Bidding against your real case-value data, not Google generic model.
Law firm websites
Purpose-built WordPress and Bricks Builder sites with conversion-first design, full schema markup (Organization, LocalBusiness, Service, Person, FAQPage, Review), sub-2.5s Core Web Vitals, and Gravity Forms-to-CRM integration. Built to migrate cleanly, rank fast, and stay yours.
Legal content marketing
Long-form content written against Australian authority sources – AustLII, state supreme courts, Fair Work Commission, APP Guidelines, legislation.gov.au – and fact-checked by a lawyer on your team before publication. Content that reads like a lawyer wrote it because a marketer wrote it with a lawyer reading it.
Why specialist marketing works better for law firms
Legal marketing has six structural differences from general SMB marketing that matter to ROI:
Matter value is high, volume is low.
A family lawyer does not need 10,000 visitors a month. They need 30 high-intent enquiries from people in the right geography, with the right problem, at the right budget. Generalist agencies optimise for the wrong metric.
Trust signals matter more than conversion copy
Someone hiring a criminal defence solicitor is not shopping the way they shop for a mattress. Testimonials, case studies, team bios, and credential displays outperform urgency and scarcity copy.
Compliance is a hard constraint.
The Legal Profession Uniform Conduct (Barristers) Rules and Australian Solicitors Conduct Rules restrict what you can advertise, quote, and guarantee. One noncompliant ad can trigger a complaint to the state regulator.
Google treats legal as YMYL.
Your Money Your Life content is held to higher E-E-A-T standards. An anonymously written article will not rank the way one with a credentialled author will.
Cost per click in Google Ads is high.
Legal keywords routinely cost $20-$80 per click. Poor campaign structure burns budget measured in matters, not dollars.
Case-length LTV skews attribution.
A client who finds you via an SEO article in April and retains in September will not be attributed correctly without proper tracking. Most legal marketing tracking is broken.
How a Dezign Legal retainer works
Investment bands
SEO retainer
$995/pm
20 keywords tracked, technical + on-page + content + monthly reporting
Google Ads retainer
$1,495/pm
+ ad spend
Campaign management, ad copy, landing page optimisation, conversion tracking
Content retainer
$595/pm
2 long-form articles, SEO-optimised, compliance-reviewed
Website rebuild
$7,995
once off
12-page practice site on WordPress + Bricks Builder with full schema, CWV, Gravity Forms enquiry flow
Full-stack retainer
$2,495/pm
SEO + content + GBP + monthly strategy call, all bundled
All prices exclusive of GST. Month-to-month with 30 days notice. Larger firms and multi-practice setups scope individually.
Frequently asked questions
Do you only work with law firms?
For Dezign Legal retainers, yes. Our parent company Dezign Digital works across other verticals. If a law firm wants Dezign Legal specifically – which is what most do – every strategist, writer, and account manager on your file has specialised in legal marketing.
Do we have to be a big firm?
No. We work with solo practitioners, 2-5 partner firms, and 10-30 lawyer practices. Our playbook works at each size; the intensity of retainer scales to match firm size.
Do you have conflicts with other law firms?
We limit one SEO retainer per practice area per geography. If you are a family lawyer in Perth CBD, we will not take a second family lawyer in Perth CBD on the same retainer. We will happily take a family lawyer in Fremantle, or a commercial lawyer in Perth CBD.
Can we see your results?
Yes – read our case studies. We ask existing clients for permission to name them; where they prefer anonymity we publish anonymised versions with real numbers.
How fast will we see results?
Google Ads: week one or two. SEO: 60-90 days for ranking movement, 4-6 months for enquiry flow. Content marketing: 3-6 months for topical authority to build. Websites: immediate on trust and conversion signals; 30-60 days for full SEO equity to transfer.
Can we run our own Google Ads while you run SEO?
Absolutely. Many clients run ads in-house while we handle organic. We will ensure they do not compete with each other (keyword overlap, landing page consistency, tracking hygiene).
Ready to start
Every retainer begins with a 30-minute scoping call. No pitch deck, no hard sell – we look at your current performance, identify the highest-ROI gap, and tell you whether we can move the needle. If not, we will point you to someone who can.
Call Us Directly
1300 977 099Email Us
[email protected]Our Offices
South Australia
206 Hutt St, Adelaide, SA 5000
Western Australia
The Garden Office Park, Building B, Ground Level, 355 Scarborough Beach Rd, Osborne Park, WA 6017