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Perth Law Firm Digital Visibility Index 2026
Up to 95% of a client’s decision happens online before they ever contact your firm. So we audited 26 Perth law firms on the signals that decide whether clients, and increasingly AI search tools, can find and trust you. The average score was 78/100.
What we found
of Perth law firms no FAQ/answer schema (AI-invisible).
of Perth law firms no llms.txt (not AI-agent readable).
of Perth law firms no LocalBusiness/LegalService schema.
of Perth law firms missing/weak meta description.
of Perth law firms thin homepage content (<500 words).
The biggest gap is answer-engine readiness: 92% of Perth law firms have no FAQ or answer schema, which makes them invisible to ChatGPT, Google AI Overviews and Perplexity. That is a fast, winnable advantage for any firm that acts now.
Top performing Perth law firm websites
These firms lead on the fundamentals. Most of the market does not.
| Rank | Firm website | Visibility score |
|---|---|---|
| 1 | gotocourt.com.au | 0/100 |
| 2 | clairskeeley.com.au | 0/100 |
| 3 | solomonhollettlawyers.com.au | 0/100 |
| 4 | hickmanfamilylawyers.com.au | 0/100 |
| 5 | turnerfreeman.com.au | 0/100 |
| 6 | patersondowding.com.au | 0/100 |
| 7 | westcoastlegal.com.au | 0/100 |
| 8 | dimondfamilylawyersperth.com.au | 0/100 |
| 9 | australianfamilylawyers.com.au | 0/100 |
| 10 | leachlegal.com.au | 0/100 |
How does your firm compare?
Book a free digital visibility audit and we will score your firm against this Index and show you the exact fixes, in order of impact.
What is the Perth Law Firm Digital Visibility Index?
It is an independent audit by Dezign Legal of 26 Perth law firm websites, scored 0 to 100 on 13 signals that decide whether clients and AI search tools can find and trust a firm online, including structured data, answer-engine readiness, mobile experience, content depth and local signals.
Why does FAQ and answer schema matter for law firms?
AI search tools like ChatGPT, Google AI Overviews and Perplexity quote structured, answer-shaped content. Our audit found 92% of Perth law firms have no FAQ or answer schema, so they are effectively invisible to AI search. Adding it is one of the fastest ways to get cited.
How is the score calculated?
Each site is scored on secure hosting, structured data (LocalBusiness and LegalService), FAQ and answer schema, title and meta quality, headings, mobile viewport, Open Graph, homepage content depth, visible contact details, page weight and an llms.txt file for AI agents.
How do I get my firm’s score?
Book a free digital visibility audit with Dezign Legal and we will score your firm against this Index and show you exactly which signals to fix first.
Methodology: 26 Perth law firm websites, identified via live Google search results, scored on 13 weighted signals in 2026-07. Independent analysis by Dezign Legal.